Picard

About the brand

Picard is a well-established player in the frozen food product sector in France, offering a range of 1,200 products from starters to desserts. It opened its first store in Paris in 1974 and primarily sells own-branded products through its retail stores. Currently, it operates over 1,000 shops in France. Picard is also found in Sweden, Norway, Italy, Belgium, Luxembourg, Switzerland, Île de La Reunion, Japan, Netherlands, England, French Guiana and Guadeloupe.

Picard has built a unique concept in France, becoming the reference player in frozen food thanks to its wide and innovative assortment of quality products, strong brand & premium positioning.

Picard is recognized by its customers for the convenience of the concept, as well as for the quality, taste and variety of products. Picard is more than frozen food, Picard is tasty, synonym of quality and source of inspiration. It has by far the strongest brand awareness on the French food market, ahead of other retailers and has been elected since 2011 for the 8th consecutive year "favorite food retail concept" (ranking OC&C). This frozen food concept success story is kind of unique in the world and can explain Picard’s cultural background and international first steps.

Picard products are now sold through more than 900 own stores and partner stores in Sweden. Picard offers more than 650 quality frozen products carefully selected, from aperitif to dessert. From the raw product, ready to cook to the prepared dish, ready to taste, from the most classic to the most festive, Picard has something to delight everyone's taste at every moment of the day. Practical and tasty, our products bring day after day quality and freshness, practicality and ease, taste and flavors.

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